Very soon passengers traveling with the 42nd Street-Times Square shuttle will see advertising outside the windows that look rather like jumpy 15-second TV ads. These adds wills be seen as the train travels between stations.

"The tunnel advertising is part of an ambitious Metropolitan Transportation Authority plan to convert much of its real estate into advertising space. In addition to the tunnel ads, it will sell space on turnstiles, digital screens inside stations, projections against subway station walls, and panels on the outside of subway cars."

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